Definition

is a slang term that refers to an illegal business practice to inflate revenue/sales numbers by selling product to distributors with a pledge to buy them back later, in addition to providing a percentage kickback to the distributor for assisting in falsifying the sale.

Common Uses

- Used in planning, organizing, and controlling business operations.
- Used when setting KPIs, policies, procedures, and improving processes.

Practical Example

- Example: Management applies **CANDY DEAL** when designing policies and monitoring performance against targets.

Why This Term Matters

- Why it matters: Improves execution, accountability, and decision speed while reducing operational waste.