Definition

is a slang term that refers to an illegal business practice to inflate revenue/sales numbers by selling product to distributors with a pledge to buy them back later, in addition to providing a percentage kickback to the distributor for assisting in falsifying the sale.

Use cases, Example & Why it matters

Use cases

- Used in planning, organizing, and controlling business operations.
- Used when setting KPIs, policies, procedures, and improving processes.

Example

- Example: Management applies **CANDY DEAL** when designing policies and monitoring performance against targets.

Why it matters

- Why it matters: Improves execution, accountability, and decision speed while reducing operational waste.

Related terms

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